Digital Marketing 6 Month
Digital Marketing Online Course Advance Level
Course Provider- Bizano
Course Fee 55000
Course Outline
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data- driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online.
Content:
1-Search engine optimization (SEO)
2-Search engine marketing (SEM)
3-Social media marketing (SMM)
4-Pay per Click (PPC)
5- Stands for Social Media Optimization (SMO)
6- Object-relational mapping (ORM)
7-Email Marketing
8-SMS Marketing
Activation Details:
The Course subscription validity period is for 6 Months Respectively. Since it is online courses hence the content cannot be downloaded. The course access and the login credentials will be shared within 72 working hours.
Support System: –
1 Email
2 Whatsapp
3. Live Calls 5 Times
Explanation about Product
1-What is SEO
Ans- Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement
2-Search engine marketing (SEM)
Ans-Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
3-Social media marketing (SMM)
Ans-Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
4-Pay per Click (PPC)
Ans- Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
5- Stands for Social Media Optimization (SMO)
Ans -Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
6- Object-relational mapping (ORM)
Ans – Object-relational mapping in computer science is a programming technique for converting data between incompatible type systems using object-oriented programming languages. This creates, in effect, a virtual object database that can be used from within the programming language.
7-Email Marketing
Ans – Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
8-SMS Marketing
Ans – SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission- based, opt-in text messages.